Are we the new generation of Australia real estate investment slaves
to get rich quick ?
- our behavioural defects
There is undoubtably a behavioural science that attracts our senses and desire embedded in our DNA. Obviously a casino has mastered the science and places well re-searched and proven methods to attract even a non gambler such as myself to drop hard earned money into the mouth of a colourful and noisy ATM machine.
By Scott O. Talbot
A reverse ATM machine (aka Pokie or slot machines) that does not dispense our money, but 99.9% of the time, consumes it. A casino is the best example of subliminal messaging and environmental conditioning that brings forth an uncontrollable urge for us to throw our money away under the pretence of entertainment and enjoyment.
Get rich quick desires, ego, or frustration are the most common defects of a property investor. Visiting any of the hundreds of display show rooms or online advertisements is for many, an overload of opportunity and choices wherein subliminal or obvious messages of wealth creation are at the forefront. Our ‘get rich quick’ DNA is stimulated and the desire builds to an obsession.
Australia real estate investment slaves
If you sense yourself being drawn into this behavioural defect, STOP what you are doing.
Don't enter into any reservations or place your money down as a deposit.
It is likely that you have missed critical analytical facts and are consumed by a dangerous subliminal message, designed for your behavioural defect.
In other words, you are buying on an subliminal emotion, have not done your home work and/or sought the opinion of someone that knows what they are doing and most importantly, is not emotionally attached to the investment opportunity.
A simple subliminal test you have heard before; If i asked you to think about a big red bus, what do you do? These are also referred to as memory pegs. A better memory peg would be: A big red bus with a 80 year old lady behind the wheel wearing a purple hat. You have to admit, you just visualised this in detail and are likely to remember this next time you see a red bus. This is how simple behavioural sciences work and our inability to resist the subliminal messages when buying an investment property.
The ‘property investment slave’ phenomena is delivered to us in many forms, from fear of a insufficient retirement, jealousy of others with better lifestyles and, a desire to provide for our immediate families.
Situations to avoid:
- Overly charming or good looking sales people
- Rooms full of panic buying (like sheep)
- Glossy Spin, promises or creates fear of missing out
- Huge crowds of buyers at Auctions
Impartial and un-emotional advice is critical. A property investor should also have a basic understanding of the matrix of facts and figures on property values, vacancy rates and supply and demand forecasts.
Whilst luxury designer finishes and glossy brochures stimulate our senses and behavioural defects… the ‘facts and figures’ are the single most important element.